somewhat slow

At present, the specialty managed the LED illumination lamps and lanterns' Manufacturing firm already to have several thousand, but in the market terminal, LED Spot Light Manufacturer the specialty was engaged in the LED product management the business was actually very few, the LED exclusive agency was also rarer in the market. Recently, the author has carried on the exchange on the LED exclusive agency construction's topic and the professional, understood must complete the LED exclusive agency, the internal strength repairs for may certainly probably be solid. The LED terminal's channel constructs the relative LED research and development manufacture the fiery link to compare appears somewhat slow.

　　The LED exclusive agency's appearance, is should the market demand be born. Zhongshan residential light illumination science and technology Limited company Guo Huaguo once so recounted that opens the LED exclusive agency the reason. in 2009, the company started the LED interior lighting sale.

Because the LED interior lighting needs the good product demonstration and the scene experience, therefore, the company strengthened the LED exclusive agency construction. At present, has established 10 exclusive agencies many in the nation, the area in 60 square meters,LED Flood Light Manufacturer but the big flagship shop amounts to 100 square meters. Thus it can be seen, along with the LED fast development, specially the LED interior lighting application's promotion, the LED exclusive agency construction also will accelerate.

　　Establishes the exclusive agency, regardless to product sales volume promotion, brand image mold, consumer's attraction, to enterprise culture's propaganda, the product exhibition and the promotion and so on is playing the very important role. At the same time, the exclusive agency load bearing product post-sale service's function, is being also advantageous to the promotion enterprise competitive power and the market degree of satisfaction. However, the LED exclusive agency somewhat is at present slow in the domestic construction process. Investigates its reason, mainly has the following five aspect restriction.

　　The product line is unitary 　　On July 8, the author visited the Zhongshan color to shine brightly plain-text telegram Limited company General Manager Gao Chengfa. The color bright illumination started from 2003 to manage the LED illumination product, by the LED fancy lamp, lamp belt and so on primarily. Along with the LED market day by day prosperous, this year,LED Ceiling Light Manufacturer Gao Zong also enlarged in the LED aspect investment, the company invited the star to speak on another's behalf, the LED exclusive agency construction also in positively developed.

However, Gao Zong spoke frankly that these LED exclusive agency is in the material meaning exclusive agency by no means that because the present company's LED product line needs to further expand, plentifully, the present LED product line is unable to support the single exclusive agency the operation, therefore, in shop, but also needs to hang up conserves energy the lamp, the fluorescent tube, the tube lamp, the spotlight and so on other products.

　　Is similar high in always such situation is also the difficult problem which the present many LED lamps and lanterns manufacturer faces. As the exclusive agency, it needs to provide richly, many and varied products to let the customer which the shop expends carry on the choice, like this can attract, detain the resident household. At the same time, the exclusive agency also needs the multi-level product mixes to share cost pressures and so on rent. The product line is affecting the LED exclusive agency profit ability enormously solely, becomes the present LED exclusive agency development the first big restriction.